OkCupid is making switches to stay relevant in the Tinder era

OkCupid is looking a lot more like Tinder.

Look at two switches announced this month. Very first, messages land in a user’s inbox only once two people have indicated, via OkCupid’s site or app, that they like each other. And by the end of the year, daters will have to use their names on OkCupid, rather than usernames daters create for themselves.

A Dec. 11 blog post announcing the very first switch noted that “the entire dating landscape has shifted and opened up since OkCupid commenced back in 2004.” It sure has! Since then, dating apps such as Tinder, Hinge, Bumble and others have shaken up online dating — and all those apps require that two people indicate mutual interest before anyone sends a “heyyy” or a more thoughtful note.

This notion of establishing mutual interest before messaging might seem like common sense. But before Tinder debuted in 2012, online daters could send messages to anyone, which OkCupid calls “open messaging.” This can result in some users — especially heterosexual women — being inundated with messages. As OkCupid admits, open messaging can lead to a volume of initial messages that is “unmanageable, and at times unsettling,” for female users. Open messaging can also lead to women receiving more unwanted and harassing messages.

Rejoice! OkCupid is ultimately joining the ranks of other modern dating apps. Thanks for ultimately listening to your female users. We’ve been complaining about the harassment we practice here for way too long. #draintheswamp pic.twitter.com/GVU7lx1ysn

The 2nd switch emerges to be more controversial. In Slate, Heather Schwedel writes that “requiring users to go by their real names seems like a way to open them up to more harassment, since bad actors will have an lighter time identifying people and contacting them off the platform if they wish to.” Schwedel also took issue with how the tone of the blog post announcing the switch made joy of its users and their quirky screen names.

Another concern is privacy, as some people choose OkCupid because they don’t want to be public about their sexual or gender orientation, or their relationship preferences. OkCupid has been a popular platform for people who are polyamorous or are in open relationships, for example. The anonymity can also feel safer for marginalized communities, such as trans individuals.

The @okcupid post is so aggressively and flippantly ignorant. Real Name policies are massively unsafe for marginalized people, and almost unnavigable for most trans people.

okcupid is requiring &, displaying very first names now. googling my very first name plus my city gives my utter identity 🙁 folks, keep this in mind before providing your real name.

In OkCupid’s blog post announcing the end of usernames, it was unclear whether users would need to fasten their legal names to their dating profiles. Amid the confusion, OkCupid tweeted out Friday that, in lieu of usernames like BigDaddyFlash916 or DaddyzPrincess29, nicknames or initials would be okay. So can BigDaddyFlash916 log on as BDF? Unclear.

We love our members. You do not need to use your government name or even your total very first name. Use the name, nickname, or initials you’d like your date to call you on OkCupid.

It’s understandable why some users are upset. But OkCupid is merely attempting to stay relevant in an online dating landscape where verification is more valuable than anonymity. Online dating has long been moving away from anonymity and toward more transparency. Dating apps such as Tinder not only require users to build profiles around their real very first names, they’re also linked to a Facebook or other social media profile, displaying any mutual friends two users might have. Selective apps such as the League require that a user have a Facebook and LinkedIn profile.

There will always be a market for dating that’s more anonymous, it will just be up to someone else to create the next big thing.

Related movie: MEGA Singles Two,Five S01E01


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